When is Amazon Prime Day 2025—and everything else to know
Your guide to navigating Amazon Prime Day deals and membership perks
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If you are eagerly awaiting Amazon Prime Day 2025, we can’t blame you. Shopping for your favorite essentials at quality prices is a sale to look forward to, and even, something to plan around.
So let's talk deets: When is Prime Day 2025? Amazon just announced that Prime Day is definitely happening in July, but the mega-retailer neglected to specify the exact dates of when Prime Day will start and end. Until then, this guide covers everything you need to know about Amazon Prime Day 2025—from how long the popular sale will last to the perks of Prime membership.
Amazon Prime Day isn't live yet, but you can always find a good deal at Amazon.
Learn more about Amazon Prime Day 2025:
- When is Amazon Prime Day 2025?
- Will tariffs increase prices on Prime Day?
- What is Prime Day?
- How long is Amazon Prime Day?
- What time do Prime Day deals start?
- When does Prime Day end?
- Can you return Prime Day deals?
- Is Amazon Prime Day only for members?
- How much is an Amazon Prime membership in 2025?
- How to get discounts with Amazon Prime?
- Which countries get to shop Prime Day deals
- What other retailers have Prime Day sales?
When is Amazon Prime Day 2025?
This is the biggest question of all: When is Prime Day 2025? Amazon has announced it will take place in mid July, but as of April 29, 2025, the online retailer is staying mum on the sale's official dates. Amazon Prime Day 2023 took place July 11-12, and Amazon Prime Day 2024 took place July 16-17, so we're betting Prime Day 2025 will fall within that window. But you never know.
Will tariffs increase prices on Prime Day?
As of April 29, 2025, Amazon has stated that it will not list import charges on its website for affected goods and products, which means we don't know for sure whether prices will increase or by how much due to the U.S. tariffs being levied on countries like China. According to Reuters, "Some third-party merchants who previously sold China-made goods during Amazon's premier July Prime Day shopping event are sitting it out this year or reducing the amount of discounted merchandise they offer."
Based on this, we can assume that discounted prices on goods from China will not be as abundant as in previous years.
What is Prime Day?
Amazon Prime Day is a semiannual shopping event exclusive to Amazon Prime members. You’ll find lightning deals—those are ones with a limited quantity available—on some of our favorite Amazon products. Overall, the sale features deals on electronics, beauty products, clothing, and so much more.
How long is Amazon Prime Day?
Since 2015, Prime Day has lasted 48 hours, but Amazon has not confirmed the exact window for Prime Day 2025. There are rumors that it will be extended beyond two days for 2025—after all, 2025 marks Prime Day's 10th anniversary.
What time do Prime Day deals start on Day 1?
Some of last year's Prime Day deals started well before the actual sale got underway—like days before—so keep your eyes peeled for early savings. However, the sale officially starts at 12:01 a.m. PDT on Prime Day's first day.
When does Prime Day end?
As we've stated, Amazon Prime Day traditionally lasts for 48 hours. Since Amazon has not yet released a starting date or time, we don't have an ending time.
One of our best shopping tips: Don't drop out early! Amazon often lists the best offers late and runs them through the very last hours of the final night.
Can you return Prime Day deals?
In most cases, yes! Though there are some items Amazon won't let you return, the site offers a 30-day return window on most purchases made during Prime Day.
Is Amazon Prime Day only for members?
Yes. Amazon Prime Day deal pricing is exclusive to Prime members. If you're not a Prime member, you can sign up for an Amazon Prime free trial or a Prime membership today. You can also get discounted Prime memberships if you're a student or qualify for government assistance.
Can you sign up for Amazon Prime on Prime Day?
Yup! Just head over to the main Amazon Prime Day sales page and start the easy-as-pie sign-up process.
How much is an Amazon Prime membership in 2025?
A standard Amazon Prime membership will run you $14.99 per month, or $139 for a one-year subscription. Meanwhile, students and qualifying government assistance recipients can sign up for Prime for up to 50% off.
Sign up today and get 30 days of Prime benefits for free.
How to get discounts with Amazon Prime?
The Prime member price for many items automatically applies to every product on the site. You can also see the price you’d be paying without membership, sometimes double depending on what you’re looking at.
Which countries get to shop Prime Day deals?
Amazon has announced that Prime Day 2025 will be available to members in the following countries: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK.
And, sláinte, because for the first time ever, Prime members in Ireland can shop Prime Day deals on amazon.ie.
What other retailers have Prime Day sales?
Although Prime Day is exclusive to Amazon, plenty of other popular retailers offer alternative sales. Previously, we've seen competing deals on top-rated products at:
If you still don't have a Prime account by the time Amazon’s semiannual sale comes around, it may be a good idea to shop at other retailers that offer price-matching services.
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